
Licensing
Agreement with the Alzheimer's Association 2007 Special Edition
|
Gavin first contacted the Alzheimer’s Association in August. From the outset, Gavin’s intention had been to give the song, My Turn Now to the organization. With the help of the San Rafael regional office’s Deanna Randall, Gavin eventually concluded the agreement at the Northern California office in Mountain View. Associate Director of Special Events, Ericka Smith was instrumental in making the deal happen. The highlights of the agreement include the Alzheimer’s Association’s non-exclusive right to brand My Turn Now to their national and international promotional, marketing and fundraising media and materials including public service announcements, podcasts/DVDs/CDs of fundraising events, performances of the song as is (the recording) or live at any events, broadcasting the recording or song on television/radio/web-based performances, distribution/duplication of single song CDs and lyrics, giving the single song CD to new and existing members, reciprocal linking of the Alzheimer’s Association and gavinlakin.com, and the organization receiving a percentage of each online sale of My Turn Now. Gavin is truly appreciative that this song has already touched people and can now support, positively affect, and inspire people on a much larger scale. Dedicated to those living with, those caring for, those who have lost loved ones to Alzheimer’s, and those working on behalf of or directly towards a cure:
|